School of Coaching · The Franchise of Being
Become the authority your clients are looking for
Stop improvising scattered techniques: train in a method with 27 years in the field and university endorsement.
7 Steps to Self-Liberation® method · more than 27 years of results · Endorsed by Humboldt International University (USA)
27+ years of experience, at your service
Alejandro Pérez Bolaños, an integral coach, author, speaker and meditation teacher, has directly guided more than 3,800 people through individual and couples processes, and impacted more than 70,000 at conferences and workshops worldwide. His methodology blends the best of ontological, transpersonal and American coaching with NLP tools. Now he makes it available to coaches committed to their purpose.
The method has nearly three decades in the field. The Camino de Santiago did not create it: it confirmed it.
- +27
- years guiding processes
- +3,800
- people guided 1:1
- +70,000
- people impacted
- 16
- Caminos de Santiago
What transforms your coaching is where you coach from
If you feel your tools stay on the surface, that it's hard to stand out in a saturated market, or that you jump from technique to technique with no clear structure, the way out isn't learning more techniques but changing the way you see your own profession.
You stop improvising scattered techniques and start guiding deep processes: with a method, with a brand and with the calm of someone who knows exactly where they are taking their client.
What sets apart a coach who makes a living from this
Connect with your truth
You can have many tools, but if you're not connected to your truth, your presence loses power. Authenticity draws people in. A coach who lives what they teach doesn't chase clients: they find them.
Guide processes, not loose sessions
Leaving improvisation behind is a turning point. A coach who lives from coaching has a clear methodology, defined steps and measurable results. When you know what you offer, you show it with confidence and charge for its value.
Don't lower your prices to compete
The best way to attract a client is to stand out through professionalism and quality. A coach who is aware of their worth isn't afraid to put a price on their work.
The methodology
100% practical, emotional and spiritual training: over 40 hours of live content, dynamics you can apply with clients from day one, and weekly guidance from Alejandro and his team.
The methodology
Your roadmap: the 7 Steps toward mastery
Step 01. Diagnosis and rapport: the starting point
Create a space of absolute trust and use projective tools and symbolic tests so your client explores their story, emotions and patterns, discovering their authentic SELF.
Step 02. Breakdowns and challenges: the identification
Master the techniques to precisely identify the personal and emotional challenges that hold back your coachees' potential and expansion.
Step 03. Fears and beliefs: the confrontation
Equip yourself with a repertoire of tools to help your clients confront and reframe their deepest fears and the limiting beliefs that sabotage their lives.
Step 04. Time and life mission: the clarity
Guide people to recover coherence, clarify their personal mission and design a life timeline aligned with who they truly want to be.
Step 05. Self-esteem and personal energy: inner power
Work on self-esteem across all its dimensions (physical, mental, emotional) with strengths mapping and self-image dynamics so your clients reconnect with their personal power.
Step 06. Forgiveness: the path of liberation
Acquire a deep method to guide others in releasing emotional burdens through conscious forgiveness, healing the wounds of the past in order to move forward.
Step 07. Strategic life plan: the integration
Finish by guiding your coachee through a concrete action plan, with clear goals across the five dimensions of the SELF, turning weaknesses into strengths for a focused, purposeful life.
When you get certified, you take all of this with you
It's a franchise for your purpose, far more than a course: the license, the brand, the backing and the community to consolidate your integral coaching business.
Discover the schoolLifetime usage license
You'll receive the license to use the «7 Steps to Self-Liberation®» methodology, with the prestige and endorsement of Humboldt International University (USA).
Personalized mentoring
You'll have direct guidance from Alejandro and his team to work through your cases and move forward with specific support.
International community
You'll join a network of coaches with real craft who grow together, with monthly gatherings and annual retreats to keep your knowledge fresh.
A unique holistic approach
You'll learn to integrate mind, body, emotion and spirit in a single process: a service few can match.
Live and recorded training
Over 40 live, group hours. Every session is recorded and uploaded to the platform so you can watch whenever you want, with 24/7 access.
Social impact
You'll become part of the Coaching For Humanity movement, using your talent to impact communities in need.
What coaches who already trained are living
Coaches from different schools who found in The Franchise of Being the structure they were missing.
The franchise has been one of the most enriching experiences on my path. It hasn't only given me practical tools to guide my sessions, but a clear, powerful structure to accompany people through the 7 steps to self-liberation.
Every process is theoretical and practical, and we're always accompanied by certified coaches with vast experience. The certification is endorsed by an American university and lets us belong to Coaching For Humanity, which does humanitarian work in the US and Latin America.
Saying yes to this certification was a gift I gave myself. Walking through the 7 steps was deeply transformative and let me accompany processes from a conscious, practical, but above all human place.
At first I thought it was only a methodology for coaches, but I discovered it was much more. Those of us from other schools fit here too: I work with family constellations and everything clicked.
This certification helped me identify patterns, release emotional burdens and strengthen my commitment to my life purpose. More than a training, it was an experience of transformation that let me reconnect with my essence. Today, much of what I share and teach carries its imprint.
Real experiences from coaches in previous editions, shared with their permission. Results vary depending on each person's commitment.
You're one step away from the next chapter of your professional life
Cohorts are kept small to guarantee direct guidance. Once the spots fill up, the edition closes and the next call opens months later.
- Autumn 2026 · spots are confirmed in order of conversation
- Limited capacity · direct guidance
Investment
An investment in your profession, not an expense
A lifetime license, 40+ live hours, direct mentoring, an international community and a university endorsement. Choose the payment option that suits you best.
Total value of what you receive over $3,500
One-time payment
$1,250
Secure your spot and get the best price with a single payment.
Reserve my spotPayment plan
$1,500
The easiest way to start now: $750 upfront and 3 monthly installments of $250.
Reserve my spotSmall cohorts · limited spots per edition
Includes a $50 annual fee for license renewal, registrations and maintenance of the «7 Steps to Self-Liberation®» brand.
Start with confidence
Before you reserve your spot, we talk on WhatsApp to make sure the training fits your professional moment. If it's not for you, we'll tell you honestly. And if you join, you're accompanied at every step by Alejandro and his team.
Frequently asked questions
What coaches ask before taking the step
Who is this training for?
For certified coaches who want greater impact, structure and financial freedom. If you come from another school (NLP, constellations, neuroscience…), the methodology integrates with your style.
What does it mean that it's a «franchise»?
It's the usage license of a proven methodology, with a brand, backing and monetization possibilities. You receive the full system to apply it and build your business on top of it.
Is the Humboldt International University endorsement official?
Yes. The methodology is endorsed by Humboldt International University in the United States, adding credibility and international prestige to your certification.
Will I have direct support from Alejandro?
Yes. The program includes weekly hours of live, group training directly with Alejandro and his team, plus personalized mentoring for your cases.
What if I can't attend a live class?
Every live session is recorded and uploaded to the platform so you can watch it whenever you want. You'll have 24/7 access to the online platform.
Are there any additional costs?
Only a $50 annual fee to cover administrative costs, license renewals and registrations that keep the brand's prestige and validity.
Yes, I want to be part of The Franchise of Being
Take the next step in your calling to help: turn it into a certified profession, with a method, a brand and a community behind you.
I read your message myself. The reply comes from me or my team, always with my judgment behind it. No commitment: we resolve your questions first.